BMW GS Logo
A bold, condensed wordmark reading "GS" in uppercase. The letters are heavily slanted (italicized) to the right, formed from thick, rectilinear strokes with rounded outer corners and sharp internal cut-outs that create a stencil-like appear...
Logo
About BMW GS
A bold, condensed wordmark reading "GS" in uppercase. The letters are heavily slanted (italicized) to the right, formed from thick, rectilinear strokes with rounded outer corners and sharp internal cut-outs that create a stencil-like appearance.
The mark is monochrome (black) on a light/transparent background; the two glyphs are visually separated by a narrow gap and have been designed to convey forward motion and a rugged, sporty character.
Shapes: wordmark slanted/italic letters condensed block strokes rounded outer corners negative-space cut-outs
Style: bold minimalist monochrome sporty stencil-like geometric
Text in logo: GS
Evokes speed, forward motion and a rugged/sporty character suitable for adventure/dual-sport use.
Colors
Extracted from the image. How we pick the colors →
BMW GS Logo History
This stylized "GS" wordmark is used by BMW Motorrad for its GS line of dual-sport/adventure motorcycles.
Frequently asked
What letters are shown in the logo?
The logo is a two-letter wordmark reading "GS" in uppercase.
What colours are used?
The mark is monochrome — black shapes on a light or transparent background.
What visual feel does the logo convey?
Its heavy, slanted strokes and cut-outs give a sense of motion, sportiness and ruggedness.
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