BMW with Wings Logo
Centered is a circular badge: a black outer ring with the letters "BMW" at the top and an inner circle quartered into blue and white segments (the classic BMW roundel). The roundel sits between a pair of stylized, symmetrical wings that fan...
Logo
About BMW with Wings
Centered is a circular badge: a black outer ring with the letters "BMW" at the top and an inner circle quartered into blue and white segments (the classic BMW roundel). The roundel sits between a pair of stylized, symmetrical wings that fan outward horizontally.
Each wing is filled with two tones of blue with black outlines and white internal highlights/veins; the wings have layered feather-like shapes and a thin white/grey outline around the entire badge. The overall look is emblematic and decorative rather than a plain wordmark.
What's in it: wing circular badge/roundel
Shapes: circle (roundel) ring stylized wings segmented quadrants
Style: emblem symmetrical outlined vector/flat with subtle gradients retro/decorative
Text in logo: BMW
The wings visually evoke flight, motion and speed; the central roundel suggests heritage and identity (Bavarian blue-and-white motif).
Colors
Extracted from the image. How we pick the colors →
BMW with Wings Logo History
Bayerische Motoren Werke (BMW) is a German vehicle manufacturer founded in 1916. The blue-and-white roundel reflects Bavarian colors and has been used by the company since the early 20th century; winged badge variants have been used as decorative/emblem versions on motorcycles and branded merchandise.
Frequently asked
Is this the official BMW logo?
The central roundel is BMW's official badge; the winged composition is a decorative/variant emblem used in some contexts (motorcycle/merchandise).
What do the blue and white quarters mean?
The blue-and-white quarters reference Bavarian state colours historically associated with BMW's identity.
Similar logos
