BNI Logo

About BNI

A wordmark composed of the three letters B N I created entirely from evenly spaced horizontal burgundy bars. The bars are interrupted and shortened in places so the negative space forms the counters and diagonal of the letters; the B has curved-looking terminals achieved by stepped bar lengths, the N is formed by staggered bars creating a diagonal, and the I is a single column of bars. A small registered trademark ® appears to the upper right of the I in the same burgundy color.

The design is flat and minimalist, relying on horizontal striping and negative space rather than outlines or fills to define each character. The overall effect is geometric and corporate, with high contrast between the dark burgundy bars and the white/transparent background.

What's in it: letters B, N and I registered trademark symbol (®)

Shapes: wordmark horizontal stripes stacked bars registered symbol

Style: minimalist geometric flat striped corporate

Text in logo: BNI

The repeated horizontal bars and negative space suggest layers, structure and connectivity consistent with networking or organized groups.