Booking Logo
A rounded-square app-style icon sits above a horizontal wordmark. The icon is a dark navy rounded square containing a bold, white uppercase letter “B” with a small cyan circular dot placed to the lower-right of the letter inside the square....
Logo
About Booking
A rounded-square app-style icon sits above a horizontal wordmark. The icon is a dark navy rounded square containing a bold, white uppercase letter “B” with a small cyan circular dot placed to the lower-right of the letter inside the square.
Below the icon is the sans‑serif wordmark “Booking.com”: the word "Booking" in the same dark navy and the ".com" in a bright cyan. The overall look is flat, minimal and digital-focused, with clean geometry and high contrast between navy, cyan and white.
What's in it: letter 'B' dot (small circle)
Shapes: rounded square circle (dot) wordmark / logotype
Style: modern minimalist flat sans-serif corporate
Text in logo: Booking.com
App/icon style that evokes a digital booking platform; navy conveys reliability while cyan adds a friendly, modern accent.
Colors
Extracted from the image. How we pick the colors →
Booking Logo History
Founded in 1996 (originally Bookings.nl) by Geert‑Jan Bruinsma; rebranded as Booking.com and acquired by Priceline Group in 2005. It is now part of Booking Holdings and is headquartered in Amsterdam.
Frequently asked
Which company uses this logo?
The logo is for Booking.com, an online travel and accommodation booking platform.
What are the main colours in the logo?
Dark navy (#003580), bright cyan (#00AEEF), and white (#FFFFFF).
What does the icon represent visually?
A compact app-style rounded square with a prominent 'B' and a small dot, paired with a clean sans‑serif wordmark.
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