BOSS Logo
A simple monochrome wordmark showing the uppercase letters B O S S in a high-contrast serif type. The letters are evenly spaced, with pronounced thick-and-thin strokes and small, sharp serifs that give the mark a formal, refined appearance....
Logo
About BOSS
A simple monochrome wordmark showing the uppercase letters B O S S in a high-contrast serif type. The letters are evenly spaced, with pronounced thick-and-thin strokes and small, sharp serifs that give the mark a formal, refined appearance.
The mark is rendered in a very dark charcoal against a white background, with clean edges and no additional graphic elements, gradients, or ornaments. Overall the design reads as minimal and upscale.
Shapes: wordmark uppercase letterforms serif letterforms
Style: minimalist elegant serif luxury monochrome
Text in logo: BOSS
Conveys formality, refinement and luxury through a restrained, high-contrast serif wordmark.
Colors
Extracted from the image. How we pick the colors →
BOSS Logo History
BOSS is the primary wordmark used by Hugo Boss, the German fashion house founded in 1924 in Metzingen. The BOSS label is used for the brand's ready-to-wear and accessory lines and is commonly presented as a simple monochrome serif wordmark.
Frequently asked
Which brand uses this logo?
This is the BOSS wordmark used by Hugo Boss, a German luxury fashion house.
What kind of typeface is used?
A high-contrast serif (Didone-like) wordmark — likely a bespoke or modified serif rather than a standard retail font.
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