British Airways Logo

A horizontal corporate wordmark: the words "BRITISH AIRWAYS" appear in a deep navy, all-caps serif typeface with moderate tracking. The wordmark sits left of a dynamic, curved ribbon symbol. To the right of the text is a stylised ribbon/sw...

Logo

BRITISH AIRWAYS navy serif wordmark with red-and-blue curved ribbon swoosh to the right.
British Airways logo

About British Airways

A horizontal corporate wordmark: the words "BRITISH AIRWAYS" appear in a deep navy, all-caps serif typeface with moderate tracking. The wordmark sits left of a dynamic, curved ribbon symbol.

To the right of the text is a stylised ribbon/swoosh made of two tapering bands — a red upper band that curves back and a blue lower band that tapers to a point. The ribbon has a slight glossy/gradient look and evokes motion or a contrail.

What's in it: ribbon (stylised)

Shapes: wordmark curved ribbon / swoosh horizontal layout

Style: corporate minimalist serif wordmark flat with subtle gradient

Text in logo: BRITISH AIRWAYS

Evokes motion, speed and an aerial contrail; ribbon-like shape also suggests a flag/ribbon motif.

Categories

Travel
British Airways Transport Travel United Kingdom British Airways

https://www.britishairways.com

Colors

Extracted from the image. How we pick the colors →

Navy
#012169 · primary
Red
#DA291C · accent
Sky blue
#0072CE · secondary

British Airways Logo History

British Airways is the United Kingdom's flag carrier airline, formed in 1974 through the merger of BOAC and BEA; it was privatized in 1987.

Frequently asked

What text appears in the logo?

The logo displays the uppercase wordmark "BRITISH AIRWAYS".

What does the ribbon symbol represent visually?

Visually it conveys motion/flight — a stylised ribbon or contrail in red and blue.

What are the main colours?

Deep navy for the wordmark, with red and sky blue in the ribbon.

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