Brother Logo

A lowercase wordmark set in a bold, highly rounded sans-serif: the letters spell "brother" in a single flat blue tone. The letterforms are geometric with circular counters (notably the "o" and "e") and short, uniform stroke widths that give...

Logo

Blue lowercase 'brother' wordmark in rounded letters with small 'At your side.' tagline and circled R.
Brother logo

About Brother

A lowercase wordmark set in a bold, highly rounded sans-serif: the letters spell "brother" in a single flat blue tone. The letterforms are geometric with circular counters (notably the "o" and "e") and short, uniform stroke widths that give a friendly, compact appearance. A small circled registered ® mark appears to the lower-right of the final "r".

Above the final letters at the right is a much smaller, caps-and-lowercase tagline reading "At your side." in the same blue. The overall composition is minimal and flat, relying on the single blue color and generous letter spacing to create a clean, approachable identity.

Shapes: wordmark rounded characters small tagline registered mark (circled R)

Style: modern minimalist rounded geometric flat

Text in logo: brother

Rounded, lowercase letterforms convey friendliness, approachability and a non‑technical, consumer‑friendly tone.

Colors

Extracted from the image. How we pick the colors →

Bright blue
#0078C8 · primary
White
#FFFFFF · secondary

Frequently asked

Is there any symbol or icon in this logo?

No separate icon — it's a wordmark; the only additional mark is a small circled registered ® symbol.

What color is used?

A single bright blue is used for the wordmark and tagline (white background).

Does the logo include a tagline?

Yes — a small, right-aligned tagline reads "At your side." in the same blue.

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