BUAP Logo

Centered composition showing a stylized heraldic shield in gold with a subtle top-to-bottom gradient. On the shield is a symmetrical bird (eagle-like) with wings raised and stylized flames and a small cloud motif beneath it. Behind the shie...

Logo

Heraldic university crest: helmeted bust above a gold shield with an eagle rising from flames, teal ribbon wings, 'BENEMERITA' arched above.
BUAP logo

About BUAP

Centered composition showing a stylized heraldic shield in gold with a subtle top-to-bottom gradient. On the shield is a symmetrical bird (eagle-like) with wings raised and stylized flames and a small cloud motif beneath it. Behind the shield sit two curved ribbon-like elements in a muted teal/green that extend outward like wings.

Above the shield is a simplified human bust wearing a classical helmet (helmeted head/crest) aligned with the shield's top. The word BENEMERITA is arched over the crest in uppercase serif letters (the initial B is red, the rest black). A curved block of small uppercase text arcs under the shield reading UNIVERSIDAD AUTONOMA DE PUEBLA with small red dot separators between words/segments.

What's in it: shield helmeted human bust eagle/bird with raised wings stylized flames cloud motif

Shapes: rounded shield arched wordmark helmeted bust/crest ribbon-like wings (curved) curved baseline text

Style: heraldic traditional symmetrical flat with subtle gradient serif wordmark

Text in logo: BENEMERITA / UNIVERSIDAD AUTONOMA DE PUEBLA

Heraldic and academic imagery: shield and helmet evoke tradition, authority and protection; the eagle and flames suggest strength, renewal or aspiration.

Colors

Extracted from the image. How we pick the colors →

Gold (shield)
#D1B04A · primary
Teal/green (ribbons)
#6FC1B3 · secondary
Black (outlines & text)
#000000 · secondary
Red (accents, initial letter, separators)
#C41E22 · accent
Off-white (figure & background details)
#F6F6F4 · accent

Frequently asked

What does the text say?

The logo shows 'BENEMERITA' arched above and 'UNIVERSIDAD AUTONOMA DE PUEBLA' curved below the shield.

What are the main colours?

Gold (shield), teal/green (ribbon wings), black outlines/text, and red accents.

Are there people or animals in the logo?

The design includes a stylized helmeted human bust above the shield and a bird (eagle-like) depicted on the shield.

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