Bvlgari Logo

A monochrome wordmark in uppercase serif letters reading "BVLGARI". The letterforms are classical Roman-style serifs with high contrast strokes and generous spacing; the character shown as a V is used in place of a U, giving an inscription-...

Logo

Black uppercase serif wordmark 'BVLGARI' using Roman-style 'V' instead of 'U' on white background.
Bvlgari logo

About Bvlgari

A monochrome wordmark in uppercase serif letters reading "BVLGARI". The letterforms are classical Roman-style serifs with high contrast strokes and generous spacing; the character shown as a V is used in place of a U, giving an inscription-like appearance. The mark is black on a light (white) background with clean, minimal presentation.

Overall the treatment is simple and formal, evoking a timeless, luxury aesthetic through its restrained serif type and even horizontal alignment.

Shapes: wordmark uppercase serif letterforms horizontal baseline

Style: classic luxury serif minimalist roman inscription

Text in logo: BVLGARI

The use of a V in place of U and the Roman-style serif letterforms visually reference classical Roman inscriptions, suggesting heritage, permanence and high-end luxury.

Categories

Fashion
Bvlgari Fashion

http://www.bulgari.com

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Bvlgari Logo History

Founded in Rome in 1884 by Sotirios (Sotirio) Bulgari, the house is known for high-end jewellery, watches and luxury goods. The brand commonly stylizes its name as BVLGARI using the Latin 'V' to evoke classical Roman inscriptions.

Frequently asked

Why is there a V instead of a U in the wordmark?

The mark uses the Latin-style 'V' in place of 'U' to mimic classical Roman inscriptions; visually it evokes heritage and antiquity.

What industry does this logo represent?

It represents a high-end luxury house known chiefly for jewellery, watches and related accessories.

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