CADILLAC Logo

Logo

CADILLAC logo

About CADILLAC

Centered is a heraldic shield (crest) divided into multiple rectangular color blocks and narrow horizontal bars: red, gold/yellow, black/dark grey and blue elements appear within the shield. The shield has a thin light-gray/silver outline and a subtle 3D/metallic bevel. Surrounding the shield is a stylized silver laurel wreath rendered with metallic gradients. Below the emblem is a black, flowing cursive wordmark that reads "Cadillac."

Overall the mark uses metallic gradients and shading on the wreath and shield outline to create a polished, three-dimensional luxury appearance while the colored blocks inside the shield remain flat and graphic.

What's in it: laurel wreath shield/crest color bands/blocks

Shapes: laurel wreath heraldic shield rectangular color blocks script wordmark

Style: heraldic luxury metallic 3D/embossed script wordmark

Text in logo: Cadillac

Heraldic crest and laurel wreath evoke prestige, heritage and luxury; script wordmark reinforces a premium, classic identity.

Colors

Extracted from the image. How we pick the colors →

Metallic silver/gray

#BFC6CC · primary

Black (wordmark)

#111111 · primary

Cadmium red

#D12727 · accent

Gold / yellow

#D4A21A · accent

Royal blue

#0B84C6 · accent

CADILLAC Logo History

Cadillac is an American luxury automobile marque founded in 1902; it became part of General Motors in 1909. The crest-and-wreath emblem has been a long-standing symbol of the brand and has been updated stylistically over many decades to a more polished, metallic look.