Can-am Logo

A large, angular diagonal "X" in metallic grays forms the background element. The X is composed of two overlapping slashed bars with darker outlines and lighter interior gradients, giving a forged/metallic, high-contrast appearance. Over t...

Logo

Gray metallic diagonal X behind bold white 'can-am' wordmark with small orange 'TEAM' tag.
Can-am logo

About Can-am

A large, angular diagonal "X" in metallic grays forms the background element. The X is composed of two overlapping slashed bars with darker outlines and lighter interior gradients, giving a forged/metallic, high-contrast appearance.

Over the X sits a bold, lowercase white wordmark reading "can-am" with a thick black outline and slight italic/oblique slant. A small, uppercase orange tag reading "TEAM" is tucked beneath the right side of the wordmark, adding a bright accent and sporty contrast.

Shapes: diagonal 'X' shape bold rounded wordmark small rectangular tag outlined stroked elements

Style: sporty dynamic bold metallic gradient stroked/outlined

Text in logo: can-am TEAM

Visually conveys speed, motion and a competitive/team identity through a slashed metallic X and bold italicized wordmark.

Colors

Extracted from the image. How we pick the colors →

Black (outline/shadow)
#000000 · primary
Light metallic gray (X interior)
#BFBFBF · primary
White (wordmark fill)
#FFFFFF · secondary
Orange (TEAM tag)
#F07F00 · accent
Dark gray (X edges/shading)
#4D4D4D · secondary

Can-am Logo History

Can-Am is a powersports brand of Bombardier Recreational Products (BRP) known for ATVs, side-by-side off-road vehicles and the three-wheeled Spyder.

Frequently asked

Is there text in this logo?

Yes — the wordmark reads 'can-am' in lowercase with a small uppercase 'TEAM' tag.

What are the main colours?

Black outlines, light metallic gray for the X, white for the wordmark, and orange for the 'TEAM' tag.

What does the X element suggest?

The slashed metallic X suggests motion, speed and a rugged/powersports aesthetic.

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