Caparol Logo

A stylised elephant silhouette is formed by a series of vertical, tapered colored bars (each a different hue) arranged side by side; the bars have pointed lower ends that create the impression of legs. To the right of the striped body is a...

Logo

Stylised striped elephant made of vertical rainbow bars with a small purple brush and 'caparol' wordmark beneath.
Caparol logo

About Caparol

A stylised elephant silhouette is formed by a series of vertical, tapered colored bars (each a different hue) arranged side by side; the bars have pointed lower ends that create the impression of legs. To the right of the striped body is a small, angled purple shape resembling a paintbrush or brush head. Below the graphic is a black lowercase wordmark reading "caparol".

The mark is flat and graphic, using high-contrast saturated colors for the bars against a black wordmark. The composition relies on negative space between the bars to convey the elephant outline rather than a continuous contour.

What's in it: elephant paintbrush (brush head)

Shapes: vertical tapered bars stylised elephant silhouette (formed by bars) angled rectangular brush/brush head lowercase wordmark

Style: modern minimalist flat colorful negative-space

Text in logo: caparol

Stylised elephant silhouette (commonly associated with strength and durability) formed from colorful paint-like stripes.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
Magenta / Purple
#A0008C · accent
Cyan / Bright Blue
#00AEEF · accent
Lime Green
#7AC943 · accent
Orange-Red
#FF6A00 · accent

Frequently asked

Which company uses this logo?

This mark is used by Caparol, a brand in the paints and coatings sector.

What objects are shown in the logo?

A stylised elephant formed from vertical colored bars and a small angled purple brush/brush head, plus the 'caparol' wordmark.

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