Caparol Logo
A stylised elephant silhouette is formed by a series of vertical, tapered colored bars (each a different hue) arranged side by side; the bars have pointed lower ends that create the impression of legs. To the right of the striped body is a...
Logo
About Caparol
A stylised elephant silhouette is formed by a series of vertical, tapered colored bars (each a different hue) arranged side by side; the bars have pointed lower ends that create the impression of legs. To the right of the striped body is a small, angled purple shape resembling a paintbrush or brush head. Below the graphic is a black lowercase wordmark reading "caparol".
The mark is flat and graphic, using high-contrast saturated colors for the bars against a black wordmark. The composition relies on negative space between the bars to convey the elephant outline rather than a continuous contour.
What's in it: elephant paintbrush (brush head)
Shapes: vertical tapered bars stylised elephant silhouette (formed by bars) angled rectangular brush/brush head lowercase wordmark
Style: modern minimalist flat colorful negative-space
Text in logo: caparol
Stylised elephant silhouette (commonly associated with strength and durability) formed from colorful paint-like stripes.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
Which company uses this logo?
This mark is used by Caparol, a brand in the paints and coatings sector.
What objects are shown in the logo?
A stylised elephant formed from vertical colored bars and a small angled purple brush/brush head, plus the 'caparol' wordmark.
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