Champion USA Logo

Logo

Champion USA logo

About Champion USA

A horizontal wordmark: a large stylized letter "C" emblem sits at the left followed by a flowing, connected script spelling "Champion" in a dark navy-blue. The "C" emblem is filled on its inner right half with solid red and outlined in the same navy as the wordmark. To the lower-right of the wordmark, small uppercase text reads "U.S.A." in the same navy color.

Design is flat and two-toned (navy and red) on a white background, using a vintage/sporty script for the main wordmark and compact small-caps for the country designation.

What's in it: letter "C" wordmark text

Shapes: stylized rounded "C" emblem connected script wordmark small uppercase text

Style: sporty vintage script flat minimal

Text in logo: Champion U.S.A.

Evokes American sportswear heritage and athletic/team apparel (script conveys vintage/collegiate style; "U.S.A." denotes American origin).

Colors

Extracted from the image. How we pick the colors →

Dark navy

#0B2A66 · primary

Bright red

#D6452A · accent

White (background)

#FFFFFF · secondary

Champion USA Logo History

Champion is an American sportswear brand known for athletic apparel and its distinctive "C" emblem and script wordmark; the company traces its roots to the early 20th century and has long supplied collegiate and athletic clothing. It later became part of Hanesbrands in the 2000s.

Frequently asked

What brand is this logo for?

This is the Champion sportswear wordmark and "C" emblem, shown with "U.S.A.".

What do the colors represent?

The palette uses dark navy for the wordmark and a red accent inside the "C" — a common American sportswear color pairing (visually indicates a US origin).