Chang Logo
Two stylised, facing elephant silhouettes in dark green stand on either side of a small red rectangular seal; their trunks almost meet beneath a symmetrical, fan-shaped decorative element that resembles a golden palm or fountain spray with...
Logo
About Chang
Two stylised, facing elephant silhouettes in dark green stand on either side of a small red rectangular seal; their trunks almost meet beneath a symmetrical, fan-shaped decorative element that resembles a golden palm or fountain spray with a small red fleur at the top. Below the pictorial mark sits a single-line script wordmark reading "Chang" in the same dark green.
The mark is flat and illustrative with a limited palette (green, gold, red) and a traditional, ornamental feel. The composition pairs animal imagery with a central vertical motif and a flowing cursive logotype beneath.
What's in it: elephants stylized palm/tree/fountain small seal/crest
Shapes: paired elephant silhouettes stylized palm/fountain (symmetrical fan) small rectangular seal script wordmark
Style: traditional ornamental flat/illustrative script wordmark
Text in logo: Chang
Visually evokes elephants and traditional/heritage motifs; the paired elephants and central ornamental palm suggest strength, nature and cultural identity.
Colors
Extracted from the image. How we pick the colors →
Chang Logo History
Chang is a Thai beer brand introduced in 1995 by Thai Beverage (ThaiBev). The brand name 'Chang' means 'elephant' in Thai, which is reflected in the logo's imagery.
Frequently asked
What brand uses this logo?
Chang — a Thai beer brand.
What do the elephants represent?
The elephants visually reference the brand name (Chang means 'elephant' in Thai) and evoke Thai cultural imagery.
What are the main colors?
Dark/forest green (primary), golden-brown (secondary), and a bright red accent.
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