Cheetos Logo
A bold, hand-lettered script wordmark reading "Cheetos" (stylized) in a warm yellow fill. The letters are rounded and connected with exaggerated swashes and a prominent curved tail on the initial 'C', giving a playful, dynamic look. The wo...
Logo
About Cheetos
A bold, hand-lettered script wordmark reading "Cheetos" (stylized) in a warm yellow fill. The letters are rounded and connected with exaggerated swashes and a prominent curved tail on the initial 'C', giving a playful, dynamic look.
The wordmark is outlined in a thick orange stroke with a darker orange inner edge that creates a subtle layered/shadowed effect. The logo sits on a solid black background which increases contrast and makes the yellow/orange colors pop.
Shapes: script wordmark rounded letters swash outline drop-shadow effect
Style: playful bold cartoon hand-lettered retro
Text in logo: Cheetos
Evokes cheese/cheesy snack through warm yellow-orange tones and playful, informal lettering; suggests fun and snackability.
Colors
Extracted from the image. How we pick the colors →
Cheetos Logo History
Cheetos is a cheese-flavored snack brand introduced in 1948 by the Frito Company; it is now produced and distributed by Frito-Lay, a division of PepsiCo.
Frequently asked
Is this logo text-only or does it include a character?
This image shows only the stylized text wordmark; it does not include the Chester Cheetah character.
What are the main colors used?
Bright yellow fill with orange outlines and a darker orange inner edge, shown on a black background.
Who makes Cheetos?
Cheetos are produced by Frito-Lay, a division of PepsiCo.
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