CITI CITIBANK. Logo

Logo

CITI CITIBANK. logo

About CITI CITIBANK.

Two stacked variants of the Citi/Citibank wordmark are shown. The primary element is the lowercase sans-serif word "citi" set in a medium blue; a distinctive red semicircular arc rises above the central letters (spanning the "t" and the dot of the "i") and a small registered ® mark sits near the arc's top-right. The top variant appears on a white background with blue letters; the lower variant shows the same mark in white text on a solid blue rectangular background with the same red arc.

Overall the mark is a minimalist, flat wordmark with a single red arc as the sole graphic element above the letters, used in both positive (blue-on-white) and reversed (white-on-blue) color treatments.

What's in it: semicircular arc

Shapes: lowercase wordmark semicircular arc rectangular background (in lower variant) registered trademark symbol

Style: modern minimalist flat sans-serif corporate wordmark

Text in logo: citi

The red semicircular arc above the letters visually evokes an umbrella or bridge-like protection/connection over the wordmark.

Colors

Extracted from the image. How we pick the colors →

Citi blue

#0A5CA8 · primary

Citi red

#E51C23 · accent

White

#FFFFFF · secondary

CITI CITIBANK. Logo History

This wordmark was adopted by Citigroup (and used by Citibank) after the late-1990s merger with Travelers Group; the red arc is a stylized descendant of the Travelers umbrella element and has been part of Citi's corporate identity since that rebranding.

Frequently asked

What does the red arc represent?

The red arc is a stylized element that evokes an umbrella or bridge; it originates from the Travelers umbrella used in the late-1990s Citigroup rebranding.

Are there color or layout variations?

Yes — common variants include blue text on white background and the reversed white wordmark on a solid blue rectangular background, both using the same red arc accent.