Coca Cola Logo

A bold red cursive wordmark reading "Coca-Cola" in an ornate Spencerian-style script. The letters are tightly kerned with looping strokes, long flowing swashes and a downward tail on the final "a" that creates a sense of motion across a whi...

Logo

Red cursive "Coca-Cola" wordmark in classic Spencerian script on white background.
Coca Cola logo

About Coca Cola

A bold red cursive wordmark reading "Coca-Cola" in an ornate Spencerian-style script. The letters are tightly kerned with looping strokes, long flowing swashes and a downward tail on the final "a" that creates a sense of motion across a white background.

The mark is purely typographic with no separate emblem; the two words are connected by a small hyphen-like join. A small red "MR" (appearing as a trademark/marking) sits to the right of the wordmark.

Shapes: script wordmark flowing swash curved baseline

Style: classic script vintage ornate wordmark

Text in logo: Coca-Cola

The flowing Spencerian script and red color evoke heritage, tradition and a classic/vintage soda identity.

Colors

Extracted from the image. How we pick the colors →

Coca‑Cola red
#E41A1C · primary
White
#FFFFFF · secondary

Coca Cola Logo History

Coca‑Cola was created in Atlanta in 1886 by pharmacist John S. Pemberton. The distinctive Spencerian script wordmark was penned and popularized in the late 19th century by Frank M. Robinson; the red script has been the brand's primary identifier since the early years.

Frequently asked

What text appears in the logo?

The wordmark reads "Coca-Cola" in red cursive script.

What are the primary colours?

A bright Coca‑Cola red (approx. #E41A1C) on a white background.

What industry is this logo associated with?

Non-alcoholic beverages / soft drinks.

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