Coleman Logo
A bold red, horizontally-oriented rounded rectangle contains a white italic script wordmark reading "Coleman" that tilts slightly right. To the right of the wordmark is a circular emblem cutout containing a simplified white lantern silhouet...
Logo
About Coleman
A bold red, horizontally-oriented rounded rectangle contains a white italic script wordmark reading "Coleman" that tilts slightly right. To the right of the wordmark is a circular emblem cutout containing a simplified white lantern silhouette. A thin darker-red stripe runs along the bottom-right inside edge, and a small registered ® symbol appears near the lower-left of the rectangle.
The overall look is flat and high-contrast (red background, white elements) with a retro/outdoor equipment feel due to the cursive wordmark and the lantern emblem. The composition is compact and badge-like, suitable for product labeling.
What's in it: lantern
Shapes: rounded rectangle circle (emblem) italic script wordmark horizontal stripe
Style: bold script flat badge retro/outdoor
Text in logo: Coleman
Evokes camping/outdoor gear and portable lighting (lantern), suggesting heritage outdoor equipment.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What is the white object to the right of the wordmark?
A simplified lantern silhouette inside a circular emblem, indicating outdoor lighting/camping gear.
What colors are used in the logo?
A bright red background (primary), white for the wordmark and lantern, and a darker red accent stripe.
Is there any text in the logo?
Yes — the cursive wordmark reads 'Coleman'.
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