CRAS Logo

A simple black roofline (an inverted V formed by two thick strokes) sits above a horizontal row of stylised, flat pictogram figures in different bright colours. From left to right the row shows a red wheelchair symbol, a small blue/purple c...

Logo

Black roof over row of multicolored human and accessibility pictograms, bold 'CRAS' and boxed Portuguese subtitle.
CRAS logo

About CRAS

A simple black roofline (an inverted V formed by two thick strokes) sits above a horizontal row of stylised, flat pictogram figures in different bright colours. From left to right the row shows a red wheelchair symbol, a small blue/purple child figure, a green female figure in a skirt, a tall yellow central figure, a pink/magenta adult figure, an orange adult figure with a rectangular shape at the side (appearing like a bag), and a purple elderly figure leaning on a cane.

Beneath the pictograms is a large, bold, dark-grey wordmark reading "CRAS." Below that is a light-grey rectangular panel containing uppercase Portuguese text: "CENTRO DE REFERÊNCIA DA ASSISTÊNCIA SOCIAL" and, inset beneath in quotes, "CASA DAS FAMÍLIAS." The overall style is flat, friendly and inclusive, using high-contrast silhouettes and saturated colours under a sheltering roof motif.

What's in it: wheelchair symbol human silhouettes (child, adults, elderly) walking cane (held by elderly figure) roof/house shelter shoulder bag (on one adult figure)

Shapes: roof (inverted V/chevron line) row of pictogram figures rectangular label panel bold uppercase wordmark

Style: flat pictogram multicolour friendly inclusive informational

Text in logo: CRAS CENTRO DE REFERÊNCIA DA ASSISTÊNCIA SOCIAL "CASA DAS FAMÍLIAS"

Visually evokes shelter, community and inclusive social support — a roof over diverse family and accessibility-focused figures.

Colors

Extracted from the image. How we pick the colors →

Black / Dark Grey
#222222 · primary
Bright Yellow
#FFEB3B · accent
Bright Red
#E53935 · accent
Bright Green
#2ECC71 · accent
Magenta / Pink
#E91E63 · accent

Frequently asked

What does CRAS stand for (as shown in the logo)?

The logo includes the Portuguese text "CENTRO DE REFERÊNCIA DA ASSISTÊNCIA SOCIAL," which the acronym CRAS represents.

What does the roof icon represent?

The black roof visually suggests shelter or a house, reinforcing the subtitle "CASA DAS FAMÍLIAS" and the idea of community support.

Are there accessibility elements in the design?

Yes — the row includes a wheelchair pictogram and an elderly figure with a cane, indicating inclusivity and services for people with different needs.

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