Cub Scouts Logo

Centered on a black square background is a white diamond (a rotated square) containing a bold, black silhouette of a canine head — wolf- or fox-like — rendered with white negative-space details for eyes and facial contours. Directly beneath...

Logo

Black-and-white diamond badge with stylized wolf head, 'CUB SCOUTS' wordmark and a fleur-de-lis.
Cub Scouts logo

About Cub Scouts

Centered on a black square background is a white diamond (a rotated square) containing a bold, black silhouette of a canine head — wolf- or fox-like — rendered with white negative-space details for eyes and facial contours. Directly beneath the head is a stylized, angular uppercase wordmark reading "CUB SCOUTS" and a small black fleur-de-lis sits at the bottom tip of the diamond.

The overall look is high-contrast monochrome and badge-like, using strong silhouettes and geometric letterforms that give a retro/vintage scouting-insignia feel.

What's in it: canine head (wolf/fox-like) fleur-de-lis

Shapes: diamond (rotated square) animal head silhouette wordmark (stylized) fleur-de-lis

Style: monochrome bold silhouette badge-like geometric retro

Text in logo: CUB SCOUTS

Wolf-like head evokes pack/wilderness and youth/adventure; fleur-de-lis signals Scouting tradition and membership.

Categories

Education
Education United States Cub Scouts

https://cubscouts.org

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Cub Scouts Logo History

Cub Scouts is the junior section of the global Scouting movement, originating as "Wolf Cubs" in 1916 under Robert Baden-Powell; wolf imagery and the fleur-de-lis have been traditional Cub Scout motifs.

Frequently asked

What animal is shown in this logo?

A stylized canine head (wolf-like), a common motif for Cub Scouts (originating from 'Wolf Cubs').

What does the fleur-de-lis represent?

The fleur-de-lis is a traditional symbol of the Scouting movement and often denotes Scouting affiliation.

What colors are used?

Pure black and white (high-contrast monochrome).

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