DAF Logo
The image is a bold, geometric uppercase wordmark reading "DAF" in a solid royal-blue fill. Letterforms are thick and blocky: the D contains a white semicircular cutout for the counter, the A is depicted without a crossbar and shows a white...
Logo
About DAF
The image is a bold, geometric uppercase wordmark reading "DAF" in a solid royal-blue fill. Letterforms are thick and blocky: the D contains a white semicircular cutout for the counter, the A is depicted without a crossbar and shows a white triangular negative-space opening, and the F has a short top arm aligning with the other letters. The letters are tightly spaced and sit on a single baseline.
Directly beneath the wordmark runs a thin, full-width red horizontal stripe separated from the letters by a small gap. The overall composition is flat and minimal, using strong solid colours and negative-space details to define the letter shapes.
Shapes: uppercase wordmark bold block letters horizontal bar / stripe negative-space triangle (in A) semicircular cutout (in D)
Style: bold geometric minimalist flat negative-space
Text in logo: DAF
The red underline visually grounds the wordmark and the bold, blocky letterforms convey solidity and industrial strength; negative-space cuts add a technical, engineered feel.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The logo displays the uppercase wordmark 'DAF'.
What are the main colours used?
Primary colour is royal blue for the letters, with a thin bright red stripe underneath and white used for negative-space cutouts.
Are there any notable shapes or negative-space features?
Yes — a semicircular white cutout defines the inside of the 'D' and a triangular white negative-space appears in the 'A'; a thin red horizontal bar runs beneath the wordmark.
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