Denver Broncos Logo

A stylized, angular white horse head in profile faces right, outlined and detailed with dark gray strokes. Three flowing orange mane shapes sweep back from the top of the head; the eye is a small orange triangle. The mark sits on a square d...

Logo

Stylized white horse head with orange mane above the wordmark 'DENVER BRONCOS' on a dark slate background.
Denver Broncos logo

About Denver Broncos

A stylized, angular white horse head in profile faces right, outlined and detailed with dark gray strokes. Three flowing orange mane shapes sweep back from the top of the head; the eye is a small orange triangle. The mark sits on a square dark slate-purple background.

Beneath the horse is a two-part uppercase wordmark: "DENVER" in white and "BRONCOS" in orange, set in a bold geometric sans-serif. The overall look is flat, bold and athletic, optimized for sports branding.

What's in it: horse head horse mane

Shapes: stylized horse head (profile) curved mane shapes uppercase wordmark square background

Style: modern minimalist flat bold athletic

Text in logo: DENVER BRONCOS

A charging horse head that evokes speed, power and motion — common athletic/team symbolism (bronco/horse imagery).

Colors

Extracted from the image. How we pick the colors →

Dark slate purple (background)
#504A55 · primary
White (mark & text)
#FFFFFF · secondary
Bright orange (mane & text)
#FF7A00 · accent
Dark gray (outline/details)
#2F2F2F · accent

Denver Broncos Logo History

Denver Broncos — professional American football franchise based in Denver, Colorado. Founded as an AFL team in 1960 and currently a member of the NFL's AFC West.

Frequently asked

Which team uses this logo?

The Denver Broncos, a professional American football team.

What are the primary brand colours visible?

A dark slate-purple background, white for the horse and part of the wordmark, and bright orange for the mane and the word 'BRONCOS'.

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