DHL Logo
A bold, italicized red wordmark reading "DHL" sits centered on a bright yellow rectangular field. The letterforms are heavy, geometric sans-serif shapes with slanted cuts and extended terminals that emphasize forward motion. Three thin hor...
Logo
About DHL
A bold, italicized red wordmark reading "DHL" sits centered on a bright yellow rectangular field. The letterforms are heavy, geometric sans-serif shapes with slanted cuts and extended terminals that emphasize forward motion.
Three thin horizontal red stripes extend from the left and right edges of the logo around the mid-height of the letters, creating a speed/velocity effect. Overall the mark is flat, high-contrast and highly legible at small sizes.
Shapes: rectangular background italic wordmark horizontal parallel stripes slanted/cut letter terminals
Style: bold italic geometric flat high-contrast speed motif
Text in logo: DHL
Evokes speed and fast delivery through italic letterforms and horizontal speed stripes.
Colors
Extracted from the image. How we pick the colors →
DHL Logo History
DHL was founded in 1969 (the name from founders Dalsey, Hillblom and Lynn) as an international courier service. It later became part of the Deutsche Post DHL Group and expanded into a global logistics and express shipping company.
Frequently asked
What company uses this logo?
DHL, an international courier and logistics company.
What do the stripes represent?
The three horizontal stripes visually suggest motion and fast delivery.
What are the primary colors?
A bright yellow background and a vivid red wordmark/stripes.
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