Diet Pepsi Logo
A stacked wordmark above a glossy circular emblem. At top left is the small, italic lowercase word "diet" in red with a thin white outline. Directly beneath it is the large, bold, italic uppercase word "PEPSI" in blue with white inner fills...
Logo
About Diet Pepsi
A stacked wordmark above a glossy circular emblem. At top left is the small, italic lowercase word "diet" in red with a thin white outline. Directly beneath it is the large, bold, italic uppercase word "PEPSI" in blue with white inner fills, a light cyan outer stroke and a darker blue drop shadow giving a layered, outlined look.
Below the text sits the classic Pepsi globe: a glossy 3D sphere divided by a wavy white band — red on the upper half and blue on the lower half — with gradient shading and highlights that create a reflective, rounded appearance.
What's in it: globe wave
Shapes: circle wordmark wavy band italic logotype
Style: bold gradient 3D/glossy outlined italic
Text in logo: diet PEPSI
A globe with a wavy white band suggesting a fizzy drink, movement and global reach; bold colors convey energy and refreshment.
Colors
Extracted from the image. How we pick the colors →
Diet Pepsi Logo History
Diet Pepsi is the low-calorie cola offering from PepsiCo, introduced in 1964. The red-white-blue globe has been a central Pepsi brand element for decades and is commonly paired with the PEPSI wordmark; Diet Pepsi uses a smaller "diet" wordmark above the main logo.
Frequently asked
What do the red-white-blue colors mean?
Visually they are Pepsi's signature palette; the tri-color treatment is used across Pepsi branding to convey energy and continuity.
What is the round shape under the text?
A glossy spherical 'globe' divided by a wavy white band (the classic Pepsi globe), suggesting a liquid wave and a 3D shiny surface.
Does the logo contain the word 'diet'?
Yes — a small italic lowercase 'diet' appears above the larger 'PEPSI' wordmark.
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