Dior Logo

A simple, monochrome wordmark reading "Dior" in a high-contrast serif type. The capital D is prominent; the following letters are lowercase with delicate serifs and moderate letterspacing. The mark is purely typographic on a white backgroun...

Logo

Black serif wordmark "Dior" on white background.
Dior logo

About Dior

A simple, monochrome wordmark reading "Dior" in a high-contrast serif type. The capital D is prominent; the following letters are lowercase with delicate serifs and moderate letterspacing. The mark is purely typographic on a white background with no additional iconography or ornamentation.

Overall the logo is minimal and classic, using clean, elegant letterforms that read as a luxury fashion brand's signature wordmark.

Shapes: wordmark serif letterforms

Style: luxury minimalist serif monochrome classic

Text in logo: Dior

Conveys luxury, elegance and heritage through classic serif letterforms and restrained, minimalist presentation.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Dior Logo History

Christian Dior founded the House of Dior in Paris in 1946. Dior is a French luxury fashion house known for haute couture, ready-to-wear, accessories and fragrances; the shown wordmark is its longstanding typographic logo used across products and branding.

Frequently asked

Does this logo include an icon or symbol?

No — it's a pure typographic wordmark with no separate icon.

Are the letters all uppercase?

No — the logo uses a capital D followed by lowercase letters.

What colors are used in this logo?

Black text on a white background (monochrome).

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