Doritos Logo

About Doritos

Bold white wordmark reading "Doritos" in a chunky, slightly rounded sans-serif sits on a black background. The letters have a dark red/black outline and subtle inner shading that gives a slight three-dimensional, glossy look.
A jagged, fiery orange triangular streak wraps behind and through the wordmark, forming a broken triangle with brush-like, flame-like gradients and highlights. The triangle's strokes intersect the letters at two points, adding a sense of motion and aggression.

What's in it: triangular streak flame-like brush stroke

Shapes: triangle wordmark angular/brush strokes

Style: bold dynamic gradient glossy sporty

Text in logo: Doritos

A sharp triangle and flame-like strokes evoke energy, heat and the triangular shape of a chip.