Dr pepper Logo

A red, horizontally oriented oval badge with a glossy gradient and a thin black outline. Centered inside the oval is a large, white, slightly italicized and bold script-like wordmark reading "Dr Pepper"; the letters have subtle black drop s...

Logo

Red oval badge with white "Dr Pepper" script, black outline and small "Est.1885" text.
Dr pepper logo

About Dr pepper

A red, horizontally oriented oval badge with a glossy gradient and a thin black outline. Centered inside the oval is a large, white, slightly italicized and bold script-like wordmark reading "Dr Pepper"; the letters have subtle black drop shadows and thick strokes that give a slight three-dimensional/embossed effect. A small, white "Est.1885" appears beneath the lower curve of the second word.

The oval contains a white curved highlight along the top-right inner edge and a darker red shadow toward the bottom-left, reinforcing a rounded, glossy appearance. Overall the mark reads as a retro soda wordmark contained within a red elliptical badge.

Shapes: oval wordmark curved highlight outline

Style: retro bold wordmark gradient 3D/embossed effect outlined

Text in logo: Dr Pepper Est.1885

Visually evokes a vintage soda badge or label (retro American soft drink branding).

Colors

Extracted from the image. How we pick the colors →

Deep red (maroon)
#B81239 · primary
White
#FFFFFF · secondary
Black (outline/shadow)
#000000 · accent
Light pink highlight
#FF9FB0 · accent

Dr pepper Logo History

Dr Pepper is an American carbonated soft drink first created in 1885 by pharmacist Charles Alderton in Waco, Texas. The brand dates to 1885 and is currently part of Keurig Dr Pepper.

Frequently asked

What text appears in the logo?

The logo shows the wordmark "Dr Pepper" with a small "Est.1885" beneath it.

What are the primary colors?

A deep red/maroon primary, white wordmark, with black outline/shadow and a light pink highlight.

What shape is the logo?

A horizontal oval (elliptical badge) containing the wordmark.

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