Eicher Motors Logo

A flat red circular emblem sits above a heavy uppercase wordmark. Inside the circle is a left-facing horse-head silhouette; the right edge of the circle extends into a series of horizontal, evenly spaced red stripes that suggest motion. Be...

Logo

Red circular emblem with a horse head silhouette and red stripes above bold grey 'EICHER' wordmark
Eicher Motors logo

About Eicher Motors

A flat red circular emblem sits above a heavy uppercase wordmark. Inside the circle is a left-facing horse-head silhouette; the right edge of the circle extends into a series of horizontal, evenly spaced red stripes that suggest motion.

Beneath the emblem is a bold, geometric grey wordmark reading "EICHER" in all caps. The overall look is minimal, corporate and high-contrast, using solid fills and simple shapes.

What's in it: horse head

Shapes: circle horizontal lines wordmark silhouette

Style: flat minimalist bold corporate

Text in logo: EICHER

A horse head combined with trailing horizontal stripes visually suggests power, speed and forward motion.

Colors

Extracted from the image. How we pick the colors →

Red
#C8102E · primary
Dark grey
#7E7E7E · secondary
Black
#000000 · accent

Frequently asked

What animal is shown in the emblem?

A left-facing horse head silhouette.

What are the main colours?

A bright red emblem, dark grey wordmark and black used for the silhouette/accents (approximate hexes provided).

What does the striped detail mean?

The horizontal red stripes extending from the circle visually imply motion or forward momentum.

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