Elf oil Logo
A bold, lowercase white wordmark reading "elf" appears left-aligned on a very dark charcoal rectangular background. The letters are slightly italicized and rounded, with the horizontal baseline extended into a thin gradient bar that runs be...
Logo
About Elf oil
A bold, lowercase white wordmark reading "elf" appears left-aligned on a very dark charcoal rectangular background. The letters are slightly italicized and rounded, with the horizontal baseline extended into a thin gradient bar that runs beneath the wordmark from blue through white to red.
To the right of the wordmark sits a glossy circular emblem composed of two interlocking curved shapes: a blue curved segment on the left and a red curved segment on the right. A white angular negative-space shape (arrow/chevron-like) interrupts the circle, and both coloured segments use radial gradients and highlights to create a three-dimensional, polished look.
What's in it: arrow-like negative space
Shapes: wordmark circle (emblem) horizontal gradient bar rounded curved segments
Style: modern glossy gradient italic corporate
Text in logo: elf
The circular, interlocking blue and red segments with an arrow-like negative space evoke motion, rotation and fluid flow — visual cues commonly associated with engines, lubrication and energy transfer.
Colors
Extracted from the image. How we pick the colors →
Elf oil Logo History
ELF is a commercial motor oil and lubricant brand originally associated with the French company Elf Aquitaine; the brand became part of the larger Total group (now TotalEnergies) following mergers in the late 1990s/early 2000s.
Frequently asked
What brand is this logo?
This is the ELF motor oil / lubricant brand wordmark and emblem.
What do the blue and red colours represent?
Visually they suggest motion, energy and fluid dynamics; no official colour meaning is shown in the logo itself.
Where is this logo typically used?
On motor oil packaging, service-station signage, motorsport sponsorship and corporate materials for the lubricant brand.
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