Europcar Logo
A green rectangular panel containing a white, italicized sans-serif wordmark that reads "Europcar". The letters are bold and slightly condensed, slanting to the right to convey forward motion. Beneath the wordmark is a thin, yellow curved...
Logo
About Europcar
A green rectangular panel containing a white, italicized sans-serif wordmark that reads "Europcar". The letters are bold and slightly condensed, slanting to the right to convey forward motion.
Beneath the wordmark is a thin, yellow curved underline (a single swoosh) that follows the baseline of the text and tapers slightly at each end. The overall look is flat and high-contrast with three dominant colours: green background, white text, and yellow accent.
What's in it: curved line (swoosh/underline)
Shapes: rectangle (background) wordmark curved underline / swoosh
Style: modern minimalist bold italic flat corporate
Text in logo: Europcar
The slanted wordmark and yellow swoosh evoke motion and forward movement; the underline can read as a road or speed line.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What are the main colours in this logo?
A dark green background (#007A33), white wordmark (#FFFFFF), and a yellow curved underline (#FFCC00).
What elements make up the logo?
A rectangular green field, a bold italic white wordmark reading 'Europcar', and a thin yellow curved underline (swoosh) beneath the text.
What mood or idea does the logo convey visually?
The slanted type and yellow swoosh visually suggest motion, speed or a road — appropriate for a transport or car-rental brand.
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