Expo Milano 2015 Logo

A bold, geometric wordmark that spells EXPO using four multi-coloured letterforms made from overlapping shapes. Each letter is assembled from flat, brightly saturated segments — cyan, magenta, yellow, purple and green — that intersect to cr...

Logo

Colorful geometric wordmark "EXPO" made of overlapping cyan, magenta, yellow, purple and green shapes; "MILANO 2015" below.
Expo Milano 2015 logo

About Expo Milano 2015

A bold, geometric wordmark that spells EXPO using four multi-coloured letterforms made from overlapping shapes. Each letter is assembled from flat, brightly saturated segments — cyan, magenta, yellow, purple and green — that intersect to create secondary hues where they overlap. The letters are visually distinct: the E is built from stacked horizontal bars, the X from two crossed rounded rectangles, the P from a circle segment over a vertical stem, and the O as a segmented ring.
Below the colourful wordmark is a thin horizontal rule and the smaller, dark sans-serif legend "MILANO 2015" in uppercase. The overall look is modern, modular and vibrant, with an implied transparency effect where coloured shapes meet.

Shapes: wordmark circle / ring (O) overlapping rounded rectangles (X) stacked horizontal bars (E) vertical stem with circular bowl (P) horizontal rule/underline

Style: modern geometric flat colourful overlap/transparent-effect bold

Text in logo: EXPO MILANO 2015

Visually suggests intersection, collaboration and diversity through overlapping coloured shapes and mixing — multiple parts coming together to form a unified whole.

Colors

Extracted from the image. How we pick the colors →

Cyan / Turquoise
#00B2E3 · primary
Magenta / Pink
#E3007F · primary
Yellow
#FFD200 · primary
Indigo / Purple
#2E2B6F · primary
Green
#00A859 · secondary

Expo Milano 2015 Logo History

Official logo for Expo Milano 2015, the Universal Exposition held in Milan, Italy from 1 May to 31 October 2015. The event's theme was "Feeding the Planet, Energy for Life."

Frequently asked

What text appears in the logo?

The logo reads "EXPO" as the main wordmark with "MILANO 2015" in smaller text beneath a thin horizontal line.

What are the main colours?

Dominant colours are cyan (#00B2E3), magenta (#E3007F), yellow (#FFD200), indigo/purple (#2E2B6F) and green (#00A859).

What does the overlapping colour effect imply?

Visually it implies mixing, connection and diversity — multiple elements intersecting to create new combinations.

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