Farmers Insurance Group Logo

A red heraldic shield sits at the top center, containing stacked white uppercase text. Beneath and partially behind the shield is a blue semicircular arch composed of geometric, radiating lines and small diamond details that form a fan or s...

Logo

Red shield with white text above a blue semicircular sunburst and a large red FARMERS wordmark.
Farmers Insurance Group logo

About Farmers Insurance Group

A red heraldic shield sits at the top center, containing stacked white uppercase text. Beneath and partially behind the shield is a blue semicircular arch composed of geometric, radiating lines and small diamond details that form a fan or sunburst-like pattern.

Below the emblem is a large, spaced uppercase wordmark reading "FARMERS" in bright red serif letters. The overall mark uses flat colors with a classic, corporate badge layout.

What's in it: shield

Shapes: shield semicircular arch wordmark radiating geometric lines

Style: corporate badge-like flat classic bold

Text in logo: FARMERS

The shield suggests protection and security; the semicircular fan of radiating lines evokes coverage, reach or a rising/expanding form.

Colors

Extracted from the image. How we pick the colors →

Bright red
#E31B23 · primary
Dark navy blue
#003366 · secondary
White
#FFFFFF · accent

Farmers Insurance Group Logo History

Farmers Insurance Group is a long-established U.S. insurance company founded in 1928 and headquartered in the Los Angeles area.

Frequently asked

What company does this logo belong to?

This is the logo for Farmers Insurance (Farmers Insurance Group).

What are the main colors used?

Bright red, dark navy blue, and white.

What does the shield represent visually?

Visually the shield suggests protection, security and reliability.