FedEx Logo
A mixed-case wordmark reading "FedEx" in a bold, geometric sans-serif. The first three letters ("Fed") are rendered in a deep purple; the last two letters ("Ex") are rendered in a bright orange. Letterforms are solid, flat-colour, and tight...
Logo
About FedEx
A mixed-case wordmark reading "FedEx" in a bold, geometric sans-serif. The first three letters ("Fed") are rendered in a deep purple; the last two letters ("Ex") are rendered in a bright orange. Letterforms are solid, flat-colour, and tightly kerned.
There is a prominent negative-space arrow formed between the capital "E" and the lowercase "x" pointing to the right. A small registered trademark ® appears to the lower-right of the wordmark in the same orange as the "Ex".
What's in it: arrow
Shapes: wordmark mixed-case letters negative-space arrow registered-trademark circle
Style: modern minimalist bold flat negative-space
Text in logo: FedEx
A right-pointing arrow formed in negative space between the 'E' and 'x', visually suggesting speed, forward movement and direction (appropriate for a delivery/logistics company).
Colors
Extracted from the image. How we pick the colors →
FedEx Logo History
Originally founded as Federal Express in 1971; the compact "FedEx" wordmark with the hidden arrow was created during a 1994 rebranding (logo design credited to Lindon Leader while working with Landor).
Frequently asked
What does the arrow in the logo mean?
The white arrow formed between the 'E' and 'x' is a negative-space device that conveys forward motion, speed and direction.
What are the brand colours used?
The logo uses a deep purple (#4D148C) for 'Fed' and a bright orange (#FF6600) for 'Ex', with white negative space.
Who designed this FedEx logo and when?
The compact 'FedEx' wordmark with the hidden arrow was produced during a 1994 rebrand; the design is credited to Lindon Leader (Landor).
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