FIAT - novo 2009 Logo

A circular, chrome-like badge with a thick metallic outer ring and a recessed inner field. The inner area is a rounded-rectangle (shield-like) panel filled with a deep red gradient and subtle vertical pinstripes. Centered on the red panel...

Logo

Circular chrome car badge with red rounded shield and white FIAT wordmark.
FIAT - novo 2009 logo

About FIAT - novo 2009

A circular, chrome-like badge with a thick metallic outer ring and a recessed inner field. The inner area is a rounded-rectangle (shield-like) panel filled with a deep red gradient and subtle vertical pinstripes.

Centered on the red panel is a tall, condensed white wordmark that reads "FIAT" in all caps. The badge has a 3D/embossed appearance created by highlights and shadows on the chrome ring and a slight inset for the red shield.

Shapes: circle (badge) rounded-rectangle / shield (inner panel) vertical stripes wordmark

Style: metallic 3D embossed badge modern-retro

Text in logo: FIAT

Automotive badge — chrome ring and red shield evoke a car-maker emblem and heritage/quality.

Colors

Extracted from the image. How we pick the colors →

Deep red
#B71C1C · primary
White
#FFFFFF · accent
Light silver
#DEDEDE · secondary
Dark silver
#9B9B9B · secondary

FIAT - novo 2009 Logo History

FIAT (Fabbrica Italiana Automobili Torino) is an Italian automaker founded in 1899. The circular chrome badge with a red, shield-like inner panel and tall condensed FIAT lettering was introduced by the company as its modern corporate badge in the late 2000s (around 2006–2009).

Frequently asked

Which company uses this logo?

FIAT (Italian automobile manufacturer).

What are the main visual elements?

A chrome circular outer ring, a red rounded-rectangle/ shield inner panel with vertical pinstripes, and a white condensed FIAT wordmark.

When was this badge introduced?

This style of circular chrome badge with the red shield and tall FIAT letters was introduced in the late 2000s (around 2006–2009).

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