FILA Logo

About FILA

A bold, geometric wordmark formed from heavily rounded, uppercase letterforms. The letters are rendered in a dark navy blue with thick uniform strokes; the 'A' is depicted as a rounded triangle (no crossbar) and the 'I' is a rounded vertical bar. A short red rounded capsule sits above the left stem of the 'F', creating a distinctive two-color accent.

Overall the mark is flat and minimalist with fully rounded corners and smooth terminals. The design reads as compact and sporty—letters are closely spaced with consistent stroke width and visible negative space inside the triangular 'A'.

Shapes: wordmark rounded capsule rounded triangle rounded vertical bar uppercase geometric letters

Style: geometric rounded bold minimalist flat sporty

Text in logo: FILA

Evokes athleticism and modern performance design through bold, compact letterforms and a strong two-color contrast.