Forbes Logo
Single-line typographic wordmark set in a classic serif typeface: a deep blue title with a capital "F" followed by lowercase letters. Letterforms show noticeable contrast between thick and thin strokes and bracketed serifs, producing a form...
Logo
About Forbes
Single-line typographic wordmark set in a classic serif typeface: a deep blue title with a capital "F" followed by lowercase letters. Letterforms show noticeable contrast between thick and thin strokes and bracketed serifs, producing a formal, editorial appearance.
The mark appears on a plain white background with no additional graphics, gradients, or symbols. Kerning is relatively tight and the overall look is restrained and authoritative, typical of long-established print publications.
Shapes: wordmark serif letterforms horizontal layout
Style: classic serif typographic minimalist corporate
Text in logo: Forbes
Evokes tradition, authority and editorial/financial seriousness (conveyed by classic serif typography and restrained color).
Colors
Extracted from the image. How we pick the colors →
Forbes Logo History
Forbes is an American business magazine founded by B. C. Forbes in 1917; it is known for business news and its wealthy/rankings lists such as the Forbes 400.
Frequently asked
Does the logo include a symbol or icon?
No — it is a standalone serif wordmark with no separate icon.
What are the logo's main colors?
A deep royal blue (#2F5E8D) on a white background.
What industry is this logo associated with?
Business media / magazine publishing.
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