Forbes.com Logo

Logo

Forbes.com logo

About Forbes.com

Centered on a medium blue square background is the white serif wordmark “Forbes” in a classic, high-contrast typeface. To the right of the baseline, a smaller ".com" appears in lowercase; a short black horizontal bar runs beneath the left portion of the wordmark and ends with a small white square before the ".com".

The composition is flat and simple: bold white type set against a solid blue field with a contrasting black underline element that anchors the wordmark visually. No additional symbols or illustrations are present.

Shapes: square background wordmark (serif) horizontal underline small square/dot

Style: classic serif wordmark minimal flat

Text in logo: Forbes.com

The blue background and classic serif wordmark convey authority, professionalism and traditional media/financial reporting.

Colors

Extracted from the image. How we pick the colors →

Forbes blue

#2F8FC0 · primary

White

#FFFFFF · secondary

Black

#000000 · accent

Forbes.com Logo History

Forbes is an American business and financial news brand known for its magazine and online site; the Forbes magazine was founded in 1917 and the brand later expanded to the forbes.com website.