Ford First On Race Day Logo

Centered on a solid black rectangular field is the white Ford oval: a horizontal oval outline containing the cursive "Ford" wordmark. The oval has a double-outline ring around the script, creating a badge-like emblem. Behind the oval, two s...

Logo

White Ford script inside oval with two checkered racing flags on black background.
Ford First On Race Day logo

About Ford First On Race Day

Centered on a solid black rectangular field is the white Ford oval: a horizontal oval outline containing the cursive "Ford" wordmark. The oval has a double-outline ring around the script, creating a badge-like emblem. Behind the oval, two stylized checkered racing flags rise outward and backward symmetrically (one to the left, one to the right), each rendered in white with alternating square blocks to indicate the checkered pattern.

The design is high-contrast and monochrome, with the flowing vintage script of the Ford wordmark set against bold geometric flag shapes. The overall composition reads as a motorsport/racing variant of the Ford brand mark rather than a standalone abstract emblem.

What's in it: checkered flags

Shapes: oval pair of checkered flags script wordmark double outline/badge

Style: monochrome script wordmark badge motorsport high-contrast

Text in logo: Ford

Racing and victory (checkered flags) combined with automotive brand identity (Ford oval)

Colors

Extracted from the image. How we pick the colors →

White
#FFFFFF · primary
Black
#000000 · secondary

Ford First On Race Day Logo History

Ford Motor Company is an American automaker founded by Henry Ford in 1903. The cursive "Ford" script is the company's historic wordmark and the oval has been used as a prominent brand emblem for decades. Variants that pair the oval with checkered flags are commonly used by Ford for motorsport and racing-related promotions.

Frequently asked

What brand is this?

The logo shows the Ford wordmark inside the oval; it’s associated with Ford Motor Company.

What do the checkered flags mean?

Checkered flags visually indicate motor racing, signifying finish/victory — a motorsport-themed variant of the Ford badge.

Is this the standard Ford logo?

This is the Ford oval wordmark combined with racing checkered flags; the core Ford wordmark and oval are standard, the flags are a motorsport-specific variant.

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