Ford Raptor Logo
A bold, angular wordmark reading "RAPTOR" in all caps. The letters are heavy, sharply pointed and interlocked, with jagged extensions and a distressed/abraded interior texture. Each letter has a thick white outline and a thin black outer ed...
Logo
About Ford Raptor
A bold, angular wordmark reading "RAPTOR" in all caps. The letters are heavy, sharply pointed and interlocked, with jagged extensions and a distressed/abraded interior texture. Each letter has a thick white outline and a thin black outer edge, making the wordmark appear layered and high-contrast.
Under the right side of the wordmark is a small, slanted "SVT" in bright red, set in a condensed, italic script. The overall look is aggressive and sporty, suited to an automotive/performance identity.
Shapes: wordmark outlined letters sharp/pointed letterforms
Style: aggressive bold grunge/distressed automotive sporty
Text in logo: RAPTOR SVT
Aggression, speed and off-road ruggedness suggested by the sharp, angular letterforms and distressed texture.
Colors
Extracted from the image. How we pick the colors →
Ford Raptor Logo History
The Raptor name is used by Ford for a high-performance, off-road version of its pickup trucks developed by Ford's Special Vehicle Team (SVT). The SVT Raptor was introduced in the mid-2000s as a factory-built off-road performance variant of the Fâ150.
Frequently asked
What does 'SVT' stand for?
SVT stands for Special Vehicle Team, Ford's performance division responsible for high-performance models.
Which vehicle uses the Raptor badge?
The Raptor name is used on Ford's high-performance off-road pickup models, most notably variants of the F-150.
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