Fossil Logo
A bold, uppercase wordmark reading "FOSSIL" in a geometric, heavy sans-serif. The letters are evenly spaced and rendered in a very dark gray/near-black on a white background, forming a clean, minimalist logotype. Beneath the main name is a...
Logo
About Fossil
A bold, uppercase wordmark reading "FOSSIL" in a geometric, heavy sans-serif. The letters are evenly spaced and rendered in a very dark gray/near-black on a white background, forming a clean, minimalist logotype.
Beneath the main name is a smaller secondary line centered under the wordmark: "EST." then a small silhouette of the contiguous United States, then "USA". The secondary elements are smaller, spaced, and use the same dark tone, creating a compact two-line lockup that emphasizes American origin.
What's in it: silhouette of the contiguous United States
Shapes: wordmark uppercase letters map silhouette horizontal lockup
Style: minimalist monochrome sans-serif modern geometric
Text in logo: FOSSIL; EST. USA
The small US map flanked by "EST." and "USA" visually signals American origin/heritage.
Colors
Extracted from the image. How we pick the colors →
Fossil Logo History
Fossil is an American watch and lifestyle accessories company founded in 1984 (Tom Kartsotis). The brand uses a strong wordmark and occasional "EST. USA" lockups to emphasize its American roots and established heritage.
Frequently asked
What brand is this logo?
This is the logo for Fossil, the American watch and accessories company.
What does the small map represent?
A silhouette of the contiguous United States, used with 'EST. USA' to indicate American origin.
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