Friboi Logo

About Friboi

A stacked wordmark on a white background. Centered is a large red cursive/script wordmark reading "Friboi" with a small circled ® to its upper-right. Above it, in small all-caps blue sans type, is the word "GRUPO"; below, in larger blue all-caps sans, is the tagline "MARCAS DE CONFIANÇA" (with a cedilla in "CONFIANÇA").

The composition is flat (no gradients), using two contrasting colors (bright red for the script name and bright blue for the supporting text). The overall look is corporate and approachable due to the handwritten-style main wordmark paired with clean sans-serif supporting text.

Shapes: script wordmark uppercase sans wordmark registered trademark mark (circled R) stacked layout

Style: script handwritten sans-serif flat corporate stacked

Text in logo: GRUPO Friboi MARCAS DE CONFIANÇA

Friendly, approachable and trustworthy — the red cursive conveys warmth and tradition while the blue sans text gives a corporate, reliable feel.