Frito-Lay Logo

A red, wavy ribbon banner sweeps left-to-right across the image with a white, rounded italic wordmark set on top of it. Behind the right side of the ribbon sits a bright yellow circular element with a soft radial gradient, suggesting a sun....

Logo

Red wavy ribbon with white 'FritoLay' wordmark and yellow sun behind, small red tagline below.
Frito-Lay logo

About Frito-Lay

A red, wavy ribbon banner sweeps left-to-right across the image with a white, rounded italic wordmark set on top of it. Behind the right side of the ribbon sits a bright yellow circular element with a soft radial gradient, suggesting a sun. The ribbon has darker underside shading and a slight folded appearance that gives a three-dimensional look.

Beneath and slightly angled to the right is a small red lowercase tagline in a casual script that reads "food for the fun of it!". The overall look is bold, playful and glossy, using gradients and shadows to create depth.

What's in it: ribbon sun-like circle

Shapes: wavy ribbon circle wordmark small tagline text

Style: playful bold 3D gradient rounded

Text in logo: FritoLay

A sun-like circle suggests warmth/energy; the waving ribbon resembles a celebratory banner, conveying fun and snack-time enjoyment.

Categories

Food and Drink
Frito Lay Food Food And Drinks

Colors

Extracted from the image. How we pick the colors →

Bright red
#D71920 · primary
Sun yellow
#FFD24D · secondary
White
#FFFFFF · accent
Dark red (shadow)
#8B0000 · accent

Frequently asked

Which brand uses this logo?

Frito-Lay (snack foods brand).

What text appears in the logo?

The main wordmark reads 'FritoLay' on the ribbon; a smaller tagline reads 'food for the fun of it!' beneath it.

What are the main colors?

Bright red ribbon, sun yellow circle, and white wordmark with darker red shadowing.

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