Gap Logo
A solid square filled with a deep navy-blue color contains a large, centered white wordmark reading "GAP" in all-uppercase. The letters are tall, narrow, and evenly spaced, occupying most of the square's height and leaving a small uniform m...
Logo
About Gap
A solid square filled with a deep navy-blue color contains a large, centered white wordmark reading "GAP" in all-uppercase. The letters are tall, narrow, and evenly spaced, occupying most of the square's height and leaving a small uniform margin around the edges.
The letterforms are a high-contrast, condensed serif style (thin vertical stems with pronounced serifs and slightly flared terminals), giving the wordmark a classic, formal appearance against the flat colored background.
Shapes: square wordmark
Style: minimalist wordmark serif classic flat color
Text in logo: GAP
The tall, condensed serif wordmark on a solid navy field visually evokes a classic, established and heritage-oriented clothing brand.
Colors
Extracted from the image. How we pick the colors →
Gap Logo History
Gap Inc. is an American apparel retailer founded in 1969 in San Francisco; the navy-box wordmark is the brand's long-used classic logo variant associated with its casual clothing stores.
Frequently asked
What colors are used in this logo?
A deep navy blue background with white wordmark text.
Is there any pictorial symbol in this logo?
No — it's a typographic wordmark (the letters 'GAP') inside a square.
What style is the typeface?
A condensed, high-contrast serif (Didone-like) giving a classic and formal look.
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