Gatorade Logo

Centered on a solid black square background is a single stylized lightning bolt. The bolt is a two-tone orange/yellow fill with a narrow red edge or shadow along its right side, drawn with sharp, angular cuts and a slightly jagged middle no...

Logo

Orange-yellow lightning bolt with red edge on black background.
Gatorade logo

About Gatorade

Centered on a solid black square background is a single stylized lightning bolt. The bolt is a two-tone orange/yellow fill with a narrow red edge or shadow along its right side, drawn with sharp, angular cuts and a slightly jagged middle notch.

The mark is an isolated emblem (no accompanying wordmark) set prominently against the dark field; the overall look is bold, minimal and high-contrast, optimized for visibility at small sizes or on apparel and packaging.

What's in it: lightning bolt

Shapes: lightning bolt angular polygon isolated emblem

Style: modern minimalist flat bold geometric

Conveys energy, power, speed and burst of performance—visual shorthand for athletic energy or an energy product.

Categories

Food and Drink
Gatorade Food And Drinks United States

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
Orange-yellow
#FFB84D · secondary
Red
#E53935 · accent

Gatorade Logo History

Gatorade was developed in 1965 by researchers at the University of Florida to replenish fluids and electrolytes for athletes. The brand later became part of Quaker Oats and was acquired by PepsiCo in 2001.

Frequently asked

Is there any text in this logo?

No — the image shows only a standalone lightning-bolt emblem on a black field; no wordmark is present.

What are the main colours?

Black (#000000) background, orange-yellow fill (#FFB84D) for the bolt, and a red accent (#E53935) along the bolt edge.

What does the bolt represent visually?

Visually it suggests energy, speed and athletic power — common imagery for sports and energy-drink brands.

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