GE Logo

A circular blue badge with a thin darker-blue outer ring and a white inner ring. The interior is a flat medium azure-blue field. Centered inside the circle is a white, highly stylized script monogram reading “GE” with flowing, ornamental s...

Logo

Blue circular badge with white scripted "GE" monogram and ornamental swirls.
GE logo

About GE

A circular blue badge with a thin darker-blue outer ring and a white inner ring. The interior is a flat medium azure-blue field.

Centered inside the circle is a white, highly stylized script monogram reading “GE” with flowing, ornamental swashes and four teardrop-like curl accents around the perimeter that integrate with the circular border.

What's in it: monogram letters 'G' and 'E' decorative teardrop/swirl accents

Shapes: circle ring / roundel script wordmark ornamental swirls

Style: script monogram heritage flat corporate

Text in logo: GE

The circular roundel and flowing script convey heritage, continuity and reliability; the swirls add a sense of motion and craftsmanship.

Colors

Extracted from the image. How we pick the colors →

Medium azure blue
#1E88E5 · primary
White
#FFFFFF · secondary
Dark navy blue (outline)
#0B4F8A · accent

GE Logo History

This is the longstanding roundel monogram of General Electric (GE). GE was formed in 1892 and the stylized 'GE' script within a circular badge has been used by the company since the early 20th century as its primary emblem.

Frequently asked

What company uses this logo?

This is the monogram logo of General Electric (GE).

What do the swirls mean?

Visually the swirls serve as decorative accents that reinforce the circular badge and convey motion and craftsmanship.

What colors are in the logo?

A medium azure-blue fill, white script and a darker-blue outline.

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