Geico Logo
A single-color bold wordmark composed of five uppercase letters reading GEICO in a heavy, geometric sans-serif. The letterforms are wide with slightly rounded corners and a distinctive rounded 'O'; spacing between letters is tight and the o...
Logo
About Geico
A single-color bold wordmark composed of five uppercase letters reading GEICO in a heavy, geometric sans-serif. The letterforms are wide with slightly rounded corners and a distinctive rounded 'O'; spacing between letters is tight and the overall feel is compact and horizontal.
The mark is rendered in a solid medium-blue on a white background. A small registered trademark symbol (®) appears to the lower-right of the wordmark, in the same blue color.
Shapes: wordmark uppercase letters rounded letterforms registered mark (circle)
Style: bold sans-serif modern flat corporate minimalist
Text in logo: GEICO
A solid blue wordmark that visually emphasizes corporate trustworthiness and reliability through bold, stable letterforms and a conservative blue tone.
Colors
Extracted from the image. How we pick the colors →
Geico Logo History
GEICO is an American insurance company originally founded as the Government Employees Insurance Company in 1936; it is primarily known as a mass-market auto insurer and for prominent ad campaigns (including the gecko mascot).
Frequently asked
What company uses this logo?
GEICO, an American insurance company (originally Government Employees Insurance Company).
What are the primary colors?
A single medium blue (#0072C6) on a white background.
Is this a symbol or wordmark?
It is a wordmark — a typographic logo composed of the company name in uppercase letters.
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