General Motors GM Logo

A solid blue square contains the bold, uppercase letters "GM" in white, centered near the top half of the square. A short, thick white horizontal bar (an underline) sits below the letters, separated by a small gap. The design is flat and m...

Logo

White uppercase "GM" on a blue square with a white horizontal underline bar.
General Motors GM logo

About General Motors GM

A solid blue square contains the bold, uppercase letters "GM" in white, centered near the top half of the square. A short, thick white horizontal bar (an underline) sits below the letters, separated by a small gap.

The design is flat and minimal: a single-color blue field with high-contrast white typography and a rectangular underline, forming a compact corporate wordmark within a square badge.

What's in it: letters 'G' and 'M'

Shapes: square uppercase wordmark horizontal bar (underline)

Style: minimalist flat corporate bold geometric

Text in logo: GM

Corporate, stable and modern — high contrast and a grounded underline suggest reliability and authority.

Colors

Extracted from the image. How we pick the colors →

GM blue
#0072CE · primary
White
#FFFFFF · accent

General Motors GM Logo History

General Motors (GM) is an American multinational automotive manufacturer founded in 1908 and headquartered in Detroit, Michigan. Over its history GM has owned multiple vehicle brands and is known as one of the largest automakers globally.

Frequently asked

Which company uses this logo?

General Motors (GM).

What are the main colours?

A medium blue background with white letters and underline.

Is the line below the letters part of the logo?

Yes — it's a short, thick white horizontal bar (underline) beneath the 'GM' letters.

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