Generali Group Logo

Insurance

Logo

Generali Group logo
Generali Group logo

About Generali Group Logo

The logo consists of a stylized representation of a lion with wings, which is placed above the company name. The lion is depicted in profile looking to the right, and the wings are extended backward from its body, giving a sense of motion or readiness to take flight. The lion holds in its front paws a rectangular shield that contains text. Inside the shield, there are two lines of text, the upper one reads "PAX TIBI MAR" and the lower one reads "CE E MEVS." Just below the shield, on the right side, the words "VAN" and "GELI" are inscribed, stacked one above the other. These inscriptions could be Latin phrases or abbreviations.

The company name is positioned below the lion and wings emblem. The name "Generali Group" is written in all uppercase letters, with "Generali" being significantly larger than "Group." The font is bold and sans-serif, which gives it a modern and authoritative look.

The entire logo is in a single color—orange, which stands out and is eye-catching. The orange color may be indicative of vibrancy, energy, and creativity.

This logo is designed to convey tradition, strength, and reliability, which are qualities often associated with an insurance and financial services company like Generali Group. The image of the lion with wings suggests protection and the ability to rise above challenges.

The Generali Group logo is a business logo made up of around 2 different colors.

The Generali Group logo contains a number of different shapes, including 29 squares, 1 pentagon, 28 stars and 44 circles.

We have pulled the following text out of the logo: CENERALI GROUP.

The Generali Group logo is a Generali Group, Insurance, Business, Generali and Group logo.

Basic colors

Approximations to common color names. How we pick the colors →

Olive
Silver

Advanced colors

Dull orange
Beige

Hex colors

#CF7E3A
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