GM Logo
A square, beveled badge with a glossy blue gradient background that shifts from darker navy at the top and bottom to a mid-cyan blue across the center. A darker curved wave cuts across the lower third of the square, adding a layered look....
Logo
About GM
A square, beveled badge with a glossy blue gradient background that shifts from darker navy at the top and bottom to a mid-cyan blue across the center. A darker curved wave cuts across the lower third of the square, adding a layered look.
Centered in the badge are large, condensed white letters "GM" in a bold sans-serif style. A short rectangular white underscore bar sits beneath the letters. The square has a metallic light-blue bezel that gives the mark a subtle 3D/metallic appearance.
What's in it: letters 'GM'
Shapes: bevelled square badge curved wave rectangle (underline) wordmark
Style: corporate gradient metallic bevel flat-3D bold sans-serif
Text in logo: GM
Visually reads as a corporate badge suggesting stability, professionalism and a manufactured/industrial identity (strong, simple lettering inside a metal-like frame).
Colors
Extracted from the image. How we pick the colors →
GM Logo History
This is the corporate wordmark of General Motors (GM): the blue square badge with white "GM" letters and an underscore was used as GM's primary corporate logo beginning in the early 2000s and remained in use through the 2010s as the company's corporate identity.
Frequently asked
Who uses this logo?
General Motors (GM), the automotive manufacturer.
What do the letters stand for?
GM stands for General Motors.
What visual style is used?
A glossy blue gradient square badge with a metallic bezel, bold white wordmark and a rectangular underscore.
Similar logos
