GMC Logo

Bold, uppercase three-letter wordmark reading "GMC" in a glossy red gradient fill. Each letter is thick and slightly condensed with rounded corners; the red transitions from a brighter mid-red on top to a darker red toward the bottom, givin...

Logo

GMC wordmark in bold red 3D letters with silver metallic outline.
GMC logo

About GMC

Bold, uppercase three-letter wordmark reading "GMC" in a glossy red gradient fill. Each letter is thick and slightly condensed with rounded corners; the red transitions from a brighter mid-red on top to a darker red toward the bottom, giving a subtle vertical gradient.

Letters have a pronounced metallic/chrome bevel and black inner stroke that create a 3D, badge-like appearance. Thin white highlights and reflections along the tops and edges enhance the shiny, automotive emblem look; the letters sit tightly spaced with consistent stroke width throughout.

What's in it: letters

Shapes: wordmark uppercase letters 3D beveled letters rounded corners

Style: bold metallic gradient 3D automotive

Text in logo: GMC

Conveys strength, durability and an automotive/industrial badge aesthetic (heavy block letters with chrome finish).

Colors

Extracted from the image. How we pick the colors →

GMC red
#E22126 · primary
Metallic silver
#B6B6B6 · secondary
Black outline
#000000 · accent
White highlight
#FFFFFF · accent

GMC Logo History

GMC is the truck and SUV brand of General Motors; the initials historically derive from General Motors Truck Company and the marque is used for GMC-branded light- and heavy-duty vehicles.

Frequently asked

What does GMC stand for?

GMC is the automotive brand of General Motors; the initials historically come from General Motors Truck Company.

What are the main colours used in this logo?

Primary red (#E22126) with metallic silver (#B6B6B6), black outlines (#000000) and white highlights (#FFFFFF).